One of the great aspects of online advertising is that there are many tools that can be utilized that cost very little to nothing. I’ve received a few questions from friends on where they should start to think about advertising online so I’m going to use this post to address […]
Marketing
Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site. In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and ultimately, for Google, which is betting big that Groupon can […]
eMarketer is forecasting continued double-digit growth in the online markering spend from 2010 through 2014. Â While 2009 saw negative growth (-3.4%) I suspect we won’t see the majority of the growth until 2011 as a result of this “Cyber Monday” hitting $1B spend in a single day. What I find […]
When we started diving into the dirty world of display (aren’t banners from ’98?) we thought we’d build toward large campaigns on TechCrunch, CrackBerry, and BusinessWeek. We quickly reached this goal… and another learning. In reality, these big mass-media sources have a much lower ROI for us than small, niche […]