eMarketer is forecasting continued double-digit growth in the online markering spend from 2010 through 2014. While 2009 saw negative growth (-3.4%) I suspect we won’t see the majority of the growth until 2011 as a result of this “Cyber Monday” hitting $1B spend in a single day.
What I find really interesting is that video is expected to see the fastest growth. This was certainly a theme at the FutureM event I recently attended.
I’m curious to see how new medias such as geo-marketing tools like GroupOn and FourSquare perform… and hoping Facebook improves their UI.