This is my third SES conference and to be honest, Search Engine Strategies 2008 San Jose just isn’t cutting it. I was pretty impressed with last year, but this year… Meh.
To begin with, there is certainly a larger amount of sponsored sessions. The focus has shifted towards agencies, rather than in house SEM’ers. There are less Google speakers, which is why we’re here. And arguably worst of all, there is no formal “Meet The Engineers” at the Google Dance.
The commercialization and watered-down approach has probably made this my last SES event. I’m hoping to attend Danny Sullivan’s SMX event in New York in October. I’m hoping that SMX will pick up where SES left off.