Draft a More Cost Effective Email

As the Meeting Cost Calculator illustrates, people are increasingly aware of the cost of pointless and long-winded meetings.  This is always a crucial consideration – in person meetings, however, is easy to recognize that the CEO or VP are sitting there tapping their...

Twitter 102: Beyond Signup

Here’s the post I wanted to write for new Twitter users – not the step by step I outlined in “Twitter 101” (which discusses account setup).  The bottom line is that, for me, Twitter is all about conversations. As always I’d love to hear your feedback either...

SEO Tips for Small Businesses

It should go without saying that there are a lot more variables that go into Google’s organic algorithm.  Most small companies, however, don’t have the ability to focus on many of the intricacies of SEO like the big firms do.  In steps the 80/20 rule – do 80% of the...