Google: Bing is Plagiarizing Our SERPs

Google has taken a pretty direct shot at Bing and the gloves are off. On Tuesday, Google released a blog post accusing Bing of “stealing” their data.  Danny Sullivan wrote a nice piece on the details of Google’s experiment.  This is a bold accusation and both sides are fighting for search market share.  Google’s claim is that they.

Google Instant Results

Google Instant launched today, allowing people’s search results page to change dynamically as they type. This is impressive technology as it now requires a unique query to Google for each letter typed.  Assuming the average query is approximately 20 characters this means Google has to run 20 queries where before they only had to run.