FutureM "Future of Digital Strategy" Notes

I just got home from an interesting session of FutureM Boston “Future of Digital Strategy” session and wanted to type out some notes while the ideas are fresh in my head. Quick takeaway; The role of marketing is changing. Analytics are key. 2010 was year of mobile....

Google Instant Results

Google Instant launched today, allowing people’s search results page to change dynamically as they type. This is impressive technology as it now requires a unique query to Google for each letter typed.  Assuming the average query is approximately 20 characters this...

Catching Up & November Summary

As much as I enjoy it I’ve been horrible about posting to my blog lately, and I’m blaming Twitter. I find that I’m spending a lot more time on Twitter these days and the speed (of information transfer and to post) and audience size just blow away my...

Has Search Marketing Reached Maturity?

To some extent, I think search engine marketing (SEM) has become mainstream (dare I say it’s “jumped the shark”?). Everyone obviously appreciates the need to show up in Google via natural search results and it’s come to the point where most everyone understands the...