Google Quality Score Update

Here’s a good article on Google’s update, the First Page bids is a great improvement over deactivating terms. Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz Google AdWords Now With Real Time Quality Score, First Page Bid & More The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google.

Account Quality Score – New v. Historic

Here is a good article on account-level Quality Score, specifically discussing the costs of migrating to a new account (with some speculation): Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup If you’ve inherited a “dog” account, it could be a long, long time (like maybe forever) before minimum bids on a poor.