The Cost of GroupOn v Google AdWords

Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site.  In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and...

2010 Online Ad Spend Growth

eMarketer is forecasting continued double-digit growth in the online markering spend from 2010 through 2014.  While 2009 saw negative growth (-3.4%) I suspect we won’t see the majority of the growth until 2011 as a result of this “Cyber Monday”...

Display ROI: Mass v. Niche

When we started diving into the dirty world of display (aren’t banners from ’98?) we thought we’d build toward large campaigns on TechCrunch, CrackBerry, and BusinessWeek.  We quickly reached this goal… and another learning.  In reality, these big mass-media sources...