Posts Tagged ‘Marketing’

Online Advertising for [very] Small Businesses

March 18, 2011  |   Blog,SEM (SEO & PPC),Social Media   |     |   0 Comment

Online Advertising for [very] Small Businesses One of the great aspects of online advertising is that there are many tools that can be utilized that cost very little to nothing.  I’ve received a few questions from friends on where they should start to think about advertising online so I’m going to use this post to address most of their questions.  I.

The Cost of GroupOn v Google AdWords

December 08, 2010  |   Blog   |     |   4 Comments

The Cost of GroupOn v Google AdWords Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site.  In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and ultimately, for Google, which is betting big that Groupon can continue to grow profitably—there’s a.

2010 Online Ad Spend Growth

December 08, 2010  |   Blog   |     |   0 Comment

2010 Online Ad Spend Growth eMarketer is forecasting continued double-digit growth in the online markering spend from 2010 through 2014.  While 2009 saw negative growth (-3.4%) I suspect we won’t see the majority of the growth until 2011 as a result of this “Cyber Monday” hitting $1B spend in a single day. What I find really interesting is that video.

Display ROI: Mass v. Niche

November 24, 2010  |   Blog,SEM (SEO & PPC)   |     |   0 Comment

Display ROI: Mass v. Niche When we started diving into the dirty world of display (aren’t banners from ’98?) we thought we’d build toward large campaigns on TechCrunch, CrackBerry, and BusinessWeek.  We quickly reached this goal… and another learning.  In reality, these big mass-media sources have a much lower ROI for us than small, niche sites do.  Our original hypothesis.