Starbucks FourSquare Mayor Rewards Program

Well, it’s here – there is finally some financial incentive to use FourSquare and it’s in the form of discounted coffee. For a while companies like Harvard, The History Channel, and Starbucks have used FourSquare as a means to promote their products with the return to...

How to Claim Your Business on FourSquare

FourSquare just rolled out the ability to claim ownership of your venue on their site via http://foursquare.com/businesses/.  This is great news but there is a caveat… and a work around. I wasn’t able to find the “Are you the manager of this business?” link on any of...

Catching Up on Geo-Based Marketing

When Yelp originally added the geo “check in” feature, I was very excited.  I love Yelp and their iPhone app so I immediately put my Foursquare account on hold to focus on learning the ins-and-outs of Yelp.  It was a very polished app but I made the assumption that...