Twitter Analysis, Part I

Generally I feel that “Twitter analysis” is a bit of an oxymoron – it’s missing the qualitative benefits of the social connections that are made offline and/or long term.  I am, however, interested in sharing content that my core audience will find interesting....

Has Search Marketing Reached Maturity?

To some extent, I think search engine marketing (SEM) has become mainstream (dare I say it’s “jumped the shark”?). Everyone obviously appreciates the need to show up in Google via natural search results and it’s come to the point where most everyone understands the...

AVG Scanner v. Web Analytics

Interesting articles on the fake clicks coming in from AVG: Six months ago, AVG acquired Exploit Prevention Labs and its Linkscanner, a tool that automatically scans search engine results before you click on them. If you search Google, for instance, and ten results...