Posts Tagged ‘AdWords’
The Cost of GroupOn v Google AdWords
Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site. In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and ultimately, for Google, which is betting big that Groupon can continue to grow profitably—there’s a.
Google's AdWords Title Limit >25 Characters
Interesting to note, but a non-actionable item; Google will display >25 characters in the title line if it’s a result of Dynamic Keyword Insertion (“DKI”) but cannot confirm the maximum amount. I’ve seen examples of 29 characters but Google still recommends that nobody plans on so many. The only takeaway is perhaps not to cutoff.
Google Quality Score Update
Here’s a good article on Google’s update, the First Page bids is a great improvement over deactivating terms. Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz Google AdWords Now With Real Time Quality Score, First Page Bid & More The Google AdWords blog announced three major changes happening to the AdWords marketplace. First, Google.
Account Quality Score – New v. Historic
Here is a good article on account-level Quality Score, specifically discussing the costs of migrating to a new account (with some speculation): Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup If you’ve inherited a “dog” account, it could be a long, long time (like maybe forever) before minimum bids on a poor.
