The Cost of GroupOn v Google AdWords

Rafi Mohammed posted a nice article in the Havard Business Review about the recent hoopla surround Google’s recently-rejected $6B bid for GroupOn, the two year old coupon site.  In Mohammed’s article he mentions, For the businesses that are using [GroupOn]—and...

Google's AdWords Title Limit >25 Characters

Interesting to note, but a non-actionable item; Google will display >25 characters in the title line if it’s a result of Dynamic Keyword Insertion (“DKI”) but cannot confirm the maximum amount. I’ve seen examples of 29 characters but Google still recommends that...

Google Quality Score Update

Here’s a good article on Google’s update, the First Page bids is a great improvement over deactivating terms. Aug. 21, 2008 at 9:00pm Eastern by Barry Schwartz Google AdWords Now With Real Time Quality Score, First Page Bid & More The Google AdWords...

Account Quality Score – New v. Historic

Here is a good article on account-level Quality Score, specifically discussing the costs of migrating to a new account (with some speculation): Instant (Bad) Karma’s Gonna Get Ya: AdWords Account Quality At Startup If you’ve inherited a “dog”...